Hacking Bullipedia

It was a sunny day in London and I was on my way to the Somerset House. The reason: to immerse into “elBulli: Ferran Adrià and The Art of Food” exhibition. After a pleasant evening, I was buzzing with ideas and inspired to use some of the innovation techniques into my personal and professional life.

"elBulli: Ferran Adrià and The Art of Food” exhibition
“elBulli: Ferran Adrià and The Art of Food” exhibition

Weeks later, I learned about the Hacking Bullipedia competition (organised by Fer­ran Adrià and Tele­fónica I+D) and decided to participate, together with Alissa Harger (to see our proposal, watch the last video on this post).


Ferran Adrià is a Spanish Catalan chef and an expert on Innovation. He was the head chef of the elBulli restaurant in Roses on the Costa Brava and is considered one of the best chefs in the world. Bul­li­pedia is a project to create a pro­fes­sional tool based on the cod­i­fi­ca­tion of a cre­ative discipline (such as Cuisine).  The goal of Hack­ing­Bul­li­pedia is to invite cre­ative and tal­ented peo­ple from around the world to con­tribute with their own rad­i­cal ideas to the Bul­li­pedia project. The Chal­lenge is about col­lect­ing and devel­op­ing design pro­pos­als, tools, tech­nolo­gies and appli­ca­tions to help build Bul­li­pedia using the infor­ma­tion available on the inter­net.


Although we didn’t pass to the final demo day, we are happy that our team – The Serendipity Team – achieved the Top 12 HackingBullipedia proposals list: ” twelve teams whose pro­pos­als the Jury thought were very good and had enor­mous dif­fi­culty in leav­ing out of the final list”.

The objective of our proposal was to enable better interaction of Bullipedia users with the vast amount of data collected and to be collected (dishes, recipes, ingredients, techniques, etc). But not only with data that they were looking for, but with the adjacent data that could spark new ideas. One step forward, creating a platform to engineer serendipity; enabling unforeseen connections between people, techniques, products, technology, culture and more. If you are interested, have a look on the video of our proposal:

Escrito por:  Gonzalo González 

El Arepón 

Twitter: @el_arepon

Instagram: @elarepon

Facebook: elareponblog

Youtube: El Arepon TV

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